Remember those adverts that must finished playing before you watch your movie or music video. Though, those ads plays for just 30 seconds but honestly, most people hates to see them.
Google has officially announced that, from 2018, it would stop showing those unescapable 30-second ads on YouTube.
A Google spokesperson issued a statement while speaking to BBC on Saturday, confirming the company's plans to eliminate this infuriating feature from the YouTube, and stated that the attention will shift into formats that are more pleasing for viewers and advertisers alike.
We should remember that Ads generally are the main source of proceeds for YouTube and video content makers. They more an ad gets viewed, the more cash the advertisers pay.
Though, the most suitable and lucrative format for such online advertisements is considered to be a subject of strong debates.
The head of media at marketing and advertising agency, Agenda 21, Will Smyth, approves this Google's decision as he suggested that this make the advertisers to be more creative in the use of the platform.
He said, "The 30-second ad is a legacy from TV times," said Will Smyth, head of media at the Agenda21 agency.
"It's a standard TV unit which has been put online, but it's not the most effective way to advertise.”
"This will encourage advertisers to be more creative about the way they use the platform."
"Demand from advertisers for video content is high, but there's a shortage of quality content.”
"It's good business for everyone to focus on 'skippables' - people aren't forced to sit through ads, and advertisers don't need to pay if their ad is skipped," He added.
This is definitely a great news for viewer but an unwanted news for the advertisers and media makers. However, we are waiting for the proposed format as claimed by google.